Whenever we make a decision in business, we test a hypothesis, no matter if it is in product, marketing or sales, at the end we make assumptions that will guide our actions. When we say that we will implement the next feature, or run this campaign we make a hypothesis that this particular action will have some positive impact to what we have set as a goal. The goal could be our revenues, our signups, the time it takes for a customer to use the…Continue
Added by George Psistakis on August 11, 2016 at 1:30pm — No Comments
In a world where information is being shared in a high volume, velocity, variety and veracity having an idea what to read and manage to find good resources becomes very difficult.
For a busy person like you, I gathered some of the best curated resources/newstetters that can get you up to date on Big Data and Data Science.
Let’s get started.…Continue
Added by George Psistakis on August 1, 2016 at 10:00pm — No Comments
By Kostas Pardalis
Marketers have a wealth of data that they access to, containing information that waits to be harnessed. It’s this information that data science promises to turn into actionable knowledge. But how can a marketing professional, better understand this brand new world of data science?
In this post, by going through a simple use case of e-mail marketing…Continue
Today we are really happy to host a post from Ariadni-Karolina Alexiou or Caroline in short. Caroline is a Data…Continue
Added by George Psistakis on May 20, 2016 at 3:00am — No Comments
Getting insights from data are what everybody is looking for. How about getting insights from someone that spent 30 years in digital analytics and understanding data?
Meet Stephane Hamel. Stephane is an experienced digital analytics consultant cumulating a dozen years in the field. He…Continue
Added by George Psistakis on May 3, 2016 at 12:53am — No Comments
What does The Library of Alexandria, The Normans and a book have to do with data? I never thought about
...at Alexandria was in charge of collecting all the world's knowledge, and most of the staff was occupied with the task of translating works onto papyrus paper... 1
Or The Normans and the...
Domesday Book (Latin:…