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Krishna Pera's Blog (6)

Data-driven Marketing Strategy: Spatial Analytics for Micro-marketing

Data-driven Marketing Strategy: Spatial Analytics for Micro-marketing

Organizations, often in their me-too hurry to adopt a new technology, just pour their old-wine (data) into a new bottle. What was…

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Added by Krishna Pera on January 26, 2019 at 5:45am — No Comments

Data-driven Marketing Strategy: Spatial Analytics for Micro-marketing

Organizations, often in their me-too hurry to adopt a new technology, just pour their old-wine (data) into a new bottle. What was originally called ‘sales-information-system’ in the good-old-days underwent many avatars before it became BI (business intelligence) and then off-late, it is time to switch again. The latest avatar is called Data-Visualization-Tool, and every CIO…

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Added by Krishna Pera on October 17, 2018 at 10:00am — No Comments

Decision-driven before data-driven : A roadmap for data-driven organizations

THE THREE GOOD DECISIONS..

Some thirty years back, when I started my career as a management-trainee with an Aerospace company; the 18 months long training program included several courses in management.

I still remember the very first class-room session as if it was yesterday. A distinguished-looking retired professor from IIM Calcutta was introduced by the principal of the Staff-college, and as he addressed the class he declared “I am a Jew! …hope none…

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Added by Krishna Pera on April 4, 2018 at 10:30am — 1 Comment

Roadmap for data-driven organization: Known’s, unknowns and the elusive value from analytics

There are many who believe all the true transformational opportunities for quantum improvements in business are to found only by exploring the unknown-unknowns through big-data analytics. 

So what exactly are the…

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Added by Krishna Pera on August 23, 2016 at 12:30pm — 1 Comment

Towards a Data-driven Organization: A Roadmap for Analytics

Building a Data-driven Organization requires identifying and prioritizing the opportunities where advanced analytics can make a material difference to the quality of decisions!

I…

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Added by Krishna Pera on May 30, 2016 at 9:30am — No Comments

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