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Derick.jose's Blog – May 2012 Archive (2)

10 Digital Big Data Use Cases

Curating use cases from big data seems to be more of an art than a science. Wanted to share 10 big data use cases specifically unearthed in the digital side. Here they come

1.Personalized recommendations using collaborative filtering
2.Queen bee targeting using graph analysis
3.Sentiment Analysis using text mining
4.Champion challenger A/B testing digital features
5.Key outcome Digital Sequence analysis
6.Algorithmic calculation…
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Added by derick.jose on May 31, 2012 at 7:55am — 1 Comment

Telecom : 4 Steps to build a Network Graph in Hadoop

Step-1:

Extract CDR information and summarize it for each unique combination of caller and called number

Step-2:

For each caller and called number, count the frequency of calls made, the number of smses sent, the number of prime time calls etc

Step-3:

Use this model to develop call behavorial profiles to target . Example : Friends and families program

Step-4 :

Interrogate the social network database for specific…

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Added by derick.jose on May 31, 2012 at 4:12am — No Comments

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