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Big data: Millennials on Social Media – digging a little deeper

It can be tempting to lump all the people who’ve spent more of their life with social media as one large group with largely the same interests and aims. Indeed, that is what you will find many marketing firms doing. The internet is rife with articles about how to market to millennials, how snapchat is the new social media platform of the millennial generation and how Instagram has overtaken Facebook.

To do so, however, would be wrong.

Because if you dig a little deeper, you’ll…


Added by Rick Riddle on August 10, 2016 at 1:30am — No Comments

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