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Alex Marandon's Blog (3)

How to improve your online KPIs – Part 1. Know your Demand

As a follow-up to my previous post "Using Machine Learning to predict Customer Behaviour", I wanted to address a similar topic but from an e-commerce perspective. How to you predict the behaviour of your visitors in your online store? and more importantly, how do you leverage this knowledge in order to optimize your traffic, conversion, profit, or whatever KPI…


Added by Alex Marandon on April 19, 2016 at 11:40pm — No Comments

Using Machine Learning to Predict Customer Behaviour


Added by Alex Marandon on April 10, 2016 at 10:47pm — 3 Comments

The Path to Analytics Enlightenment

It's nothing new that Machine Learning and Big Data have been making the headlines for quite some time now, almost half a decade at least. The Data Scientist job has even been identified by Glassdoor as the best job in America (as of April 2016).
However, according to Gartner's 2015 Hype Cycle for emerging technologies, Machine Learning has now passed the peak of inflated expectations and is…

Added by Alex Marandon on April 5, 2016 at 3:00am — No Comments


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