The term "digital transformation" has been around now for a couple of years. Like so many such terms, it was something of a neologism, a phrase much like Big Data or, for that matter, Data Scientist, that started out more as market-speak than anything else, but that, for one reason or another, started accreting a second…

Marketing, at least in the IT sector, has been replaced by memes. Every so often a Gartner slide deck goes viral, and the next thing anyone knows, pithy and mostly meaningless phrases and sayings are driving Fortune 500 strategies. Execs commit to multi-billion-dollar initiatives to make sure that their companies are perceived as being hip or cool (or,…