This is the first in a series about cross format data modeling principles.

Names are Simple, Right?

In the data modeling realm, there is perhaps no example that is as ubiquitous as modelling personal names. After all, things don’t get much simpler than a name:

Simple, right? Well, not so fast. This isn’t really a model, but rather an instance of a model - an actual example that proves out the model. There are, however, a number of ways that…