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Gregory Choi's Blog – August 2016 Archive (1)

[Data Mining] Association Rules in R (diapers and beer)

[Introduction of Association Rules]



Sometimes, the anecdotal story helps you understand the new concept. But, this story is real. About 15 years ago, in Walmart, a sales guy made efforts to boost sales in his store. His idea was simple. He bundled the products together and applied some discounts to the bundled products. (Now, it became common practices in marketing) For example, this guy bundled bread with jam, so that customers easily found them together. Moreover,…

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Added by Gregory Choi on August 22, 2016 at 7:30am — 5 Comments

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