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Amy Porras's Blog (2)

How Analytics and Data Science is Driving Business Acumen

Data science is getting huge, exponentially. The basic idea is that every online activity leaves a digital trace, which can be transformed into smart insights. Data scientists have become so important for businesses that Thomas H. Davenport has called it to be the “Sexiest job of 21st century”.

Various researches have shown that there is an acute shortage of data scientists which will…

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Added by Amy Porras on September 6, 2016 at 8:30pm — No Comments

5 Marketing Automation Tools That Leverage Data Science to Boost ROI

Return on Investment (ROI) is defined as the ratio of a return (benefit or net profit) over the investment of resources that generated this return. Both the return and the investment are typically expressed in monetary units, whereas the ROI is calculated as a percentage.

ROI formula:     (Return – Investment)/Investment

It’s typically expressed as a percentage, so multiply your results by 100.…

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Added by Amy Porras on August 12, 2016 at 2:30am — No Comments

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