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Charles Hammerslough's Blog (1)

New Marketing Insight from Unsupervised Bayesian Belief Networks

Introduction

“Limited-Service Restaurants” (LSRs) is how the restaurant industry refers collectively to fast food and fast-casual dining establishments.  Marketers who specialize in LSRs often employ marketing research to evaluate hypotheses about their brands or to detect segments within their markets.  An important additional purpose of market research is to understand the total structure of a market, to find out what guests consider important…

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Added by Charles Hammerslough on February 20, 2018 at 10:30am — 1 Comment

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