There are always two aspects to data quality improvement. Data cleansing is the one-off process of tackling the errors within the database, ensuring retrospective anomalies are automatically located and removed. Another term, data maintenance, describes ongoing correction and verification – the process of continual improvement and regular checks.
To tackle any problem in a systematic and effective way, you must be able to break it down into parts. After all, understanding the problem is the first step to finding the solution. From there, you can develop a strategic battle plan. With data quality, the same applies: every initiative features many stages and many different angles of attack.
When starting a…Continue
Added by Martin Doyle on August 5, 2015 at 5:06am — No Comments
CRMs are supposed to be used to achieve better efficiency. By investing time in the CRM, sales teams should be able to identify leads, retain existing customers and successfully recruit new clients to the fold.
Your research and development team should be able to use the metrics from the CRM to drive next year’s products, and the marketing team should be able to feed…Continue
Added by Martin Doyle on June 17, 2015 at 5:30am — No Comments
Data exists in a dangerous state of near-non existence. Few businesses would risk not having backups in place. With cloud computing becoming commonplace in enterprise, we’ve come to accept that our data will be replicated and stored in duplicate.
Even data that is intentionally deleted can often be recovered. When Yahoo! purchased Geocities,…Continue
The UK’s general election took place last week, on Thursday 7 May, 2015. It was an election that had been hyped for being ‘too close to call’. According to the polls, the government was likely to be a coalition of one or more, with no party achieving a majority. It could have gone either way.
Imagine the shock when the BBC announced the exit poll results: a…Continue
Personal data has an image problem. People are increasingly wary of handing over their details to websites – particularly when they have no intention to engage long term. Many marketers set out to obtain email addresses, yet do very little to ensure the email addresses they get are valid. This is the beginning of a vicious circle for the business they’re working…Continue
Added by Martin Doyle on April 28, 2015 at 1:30am — No Comments
Fresh data is usually pristine. It’s data in it’s clearest, most accurate form – straight from the customer or client. If you’ve put measures in place to cut back on data input errors, such as form validation, you can be reasonably sure that the newest records in your CRM are the “latest and greatest”.
If your CRM has been active for some time, you’ll have a…Continue
Added by Martin Doyle on March 27, 2015 at 1:00am — No Comments
Added by Martin Doyle on March 10, 2015 at 1:00am — No Comments