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Martin Doyle's Blog – September 2015 Archive (1)

Why Bad Data is Wasting Your Marketing Efforts

The amount of money spent on marketing is growing, and the way we spend is changing. The statistics that prove this are plentiful, and becoming more convincing as the years go by.

Here are two very compelling examples:

  • By 2016, we expect the amount of money spent on digital marketing to consume 35% of total marketing budgets, …
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Added by Martin Doyle on September 16, 2015 at 12:19am — No Comments

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