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Martin Doyle's Blog – June 2015 Archive (2)

Taking Control of your CRM Data

CRMs are supposed to be used to achieve better efficiency. By investing time in the CRM, sales teams should be able to identify leads, retain existing customers and successfully recruit new clients to the fold.

Your research and development team should be able to use the metrics from the CRM to drive next year’s products, and the marketing team should be able to feed…

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Added by Martin Doyle on June 17, 2015 at 5:30am — No Comments

Data is Immortal, but Not Immune to Decay

Data exists in a dangerous state of near-non existence. Few businesses would risk not having backups in place. With cloud computing becoming commonplace in enterprise, we’ve come to accept that our data will be replicated and stored in duplicate.

Even data that is intentionally deleted can often be recovered. When Yahoo! purchased Geocities,…

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Added by Martin Doyle on June 9, 2015 at 12:30am — 1 Comment

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