Subscribe to DSC Newsletter

Martin Doyle's Blog (28)

The Golden Record: Explained

Where ‘big data’ appears to be the skeleton key that will unlock everything and all you want to know about your business, there’s more than meets the eye when it comes to understanding your data. Yes, clean data will unlock incredible value for your enterprise; inaccurate records, on the other hand, are…

Continue

Added by Martin Doyle on February 12, 2018 at 4:00am — No Comments

Moving Data from the Basement to the Boardroom

According to IDG, 35% of companies with effective data grow faster year-on-year, however, many still take little notice of data quality or ongoing data management, pushing it into deepest corners to eventually be abandoned and forgotten.

If this…

Continue

Added by Martin Doyle on January 16, 2018 at 4:00am — No Comments

Think Like a Billionaire. Think Clean Data

Steve Ballmer the multibillionaire former CEO of Microsoft could very justifiably purchase a beach mansion in the Bahamas, erect a hammock and not have to lift a finger for the rest of his life.

But there is more on the mind of Ballmer, and…

Continue

Added by Martin Doyle on November 29, 2017 at 5:30am — 2 Comments

With Great Data Comes Great Responsibility

We all know the phrase “with great power comes great responsibility”, what most people are unaware of is that data is the new world power.

All over the world, across multiple industries, businesses and individuals alike are beginning to harness the power that good data can…

Continue

Added by Martin Doyle on October 30, 2017 at 2:30am — No Comments

Data Management Made Easy

Creating a data management strategy doesn’t have to be difficult. By understanding how your data flows through your business and teaming it with an intelligent management solution you can ensure your business’ longevity.

Every business collects data; however, many do not manage their…

Continue

Added by Martin Doyle on July 17, 2017 at 3:30am — No Comments

Are you brave enough to change your Data Habits?

Do you often go with gut feeling rather than data and insights? Is your data stored in separate databases, in different formats with different values? We all have bad habits and some are a little hard to kick. However, if there is one you must break, it is surely…

Continue

Added by Martin Doyle on March 6, 2017 at 2:30am — No Comments

Are typos and small mistakes making your business data inaccurate?

As typos and spelling mistakes make up to 58% of data inaccuracy issues, here we look at how much even a small mistake can cost your business…

According to  Experian, when it comes to data inaccuracy, much of it is down to human error, in particular, spelling mistakes. The reason for this…

Continue

Added by Martin Doyle on February 1, 2017 at 5:30am — No Comments

Is your New Year’s Resolution to Improve your CRM Data?

We all set New Year’s Resolutions. Unfortunately, research suggests that 63% of us break them within just one month. However, if there is one New Year’s Resolution that you must stick to, it is surely to improve the quality of your business…

Continue

Added by Martin Doyle on January 9, 2017 at 5:00am — No Comments

Why Data Decays so Fast?

People change jobs, get promoted and move home. Companies go out of business, expand and relocate.  Every one of these changes contributes to data decay. It’s been said that business databases degrade by around 30% per year, but why?

A report by IDG states that companies…

Continue

Added by Martin Doyle on December 13, 2016 at 2:00am — No Comments

How to Ensure Your CRM Data Is Fit For Purpose



In this post we provide you with seven ways you can improve the quality of your data and ensure it is fit for purpose.

Constantly improving upon the quality of your data is essential to remain ahead of your competition. Failure to keep your data up to…

Continue

Added by Martin Doyle on November 16, 2016 at 2:30am — No Comments

Big Data Misconceptions



The idea and concept of “Big Data” has been around for a while now, however it seems there are many people who still believe it is shrouded in mystery. Therefore, in the following post we are going to debunk some of the top big data…

Continue

Added by Martin Doyle on September 19, 2016 at 1:30am — No Comments

Are You Still in the Dark About the Quality of Your Data?

More and more businesses are waking up to the threat of poor data quality. We’re gradually seeing the risk being taken more seriously as the shockwaves of poor management are felt.

Yet for many…

Continue

Added by Martin Doyle on June 3, 2016 at 3:00am — No Comments

Is Data Quality Essential for Modern Business?

If you wanted to program a computer in the early 1980s, you didn’t have the option of coding using a keyboard. You had to create a series of cards, each punched with a pattern of holes. The holes had to be entirely accurate, in both pattern and placement. A typical…

Continue

Added by Martin Doyle on May 9, 2016 at 3:30am — No Comments

The Data Quality Tipping Point

Whatever your business sector, data is your most valuable asset. Along with the machinery and stock you hold, data and insights hold the key to profit and growth. But it has the unique ability to unite every department, and every function. It can reveal problems in processes, drive productivity among your staff…

Continue

Added by Martin Doyle on April 6, 2016 at 3:30am — No Comments

How Data Bonds Sales and Marketing Together



So far in 2016, we’ve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: ‘hyper-personalised’ marketing. Marketers are increasingly interested in focusing their efforts on individuals, not database segments, because that all-important…

Continue

Added by Martin Doyle on February 29, 2016 at 3:30am — No Comments

Will 2016 be the Year you Clean up your Dirty Data?

For ever it seems, we’ve been warning about the dangers of low quality data. Our warnings have been reinforced and echoed by some of the world’s biggest think tanks. However, despite this, some organisations still haven’t acted to improve the quality of their data.  And we’re wondering why?

Over the…

Continue

Added by Martin Doyle on December 21, 2015 at 2:30am — 1 Comment

Is Wearable Tech Creating a Data Time Bomb?



The company that made your smartphone is no longer a hardware manufacturer. It has become adept atharvesting and managing data from it users, too. Every device has a series of sensors, as well as a user…

Continue

Added by Martin Doyle on November 10, 2015 at 2:34am — 1 Comment

Treat Your Data Like an Asset – Not an Inconvenience

How do you look after your valuables? Do you use a safe deposit box, or a postcode marker pen? You probably have software installed on your smartphone to track it if it gets stolen, and no office is truly secure without CCTV.

Taking care of business assets is key to managing profit and growth, yet many…

Continue

Added by Martin Doyle on October 28, 2015 at 2:00am — No Comments

Can Business Automation Solve Your Data Quality Problems?



All businesses are at the mercy of data quality challenges. From the moment you capture your first lead, you’ll be fighting a…

Continue

Added by Martin Doyle on October 7, 2015 at 5:43am — 1 Comment

Why Bad Data is Wasting Your Marketing Efforts

The amount of money spent on marketing is growing, and the way we spend is changing. The statistics that prove this are plentiful, and becoming more convincing as the years go by.

Here are two very compelling examples:

  • By 2016, we expect the amount of money spent on digital marketing to…
Continue

Added by Martin Doyle on September 16, 2015 at 12:19am — No Comments

Videos

  • Add Videos
  • View All

Follow Us

© 2018   Data Science Central ®   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service