Marketers are now using data-driven analysis and approaches to utilize accurate research data for their marketing campaigns. Not every data and its digging strategy is relevant and accurate enough to be adopted by a company. The question is how to avoid unauthentic data driving techniques and data…

Coupons are the small vouchers or tickets issued by the sellers to offer customers discounts when they shop from them. Coupons have been used for many years to increase customer traffic at stores by attracting them with multiple discounts and offers. They are not just beneficial…

Data is the lifeline of every business, and it is invaluable for your past, present, and future business decisions. Irrespective of the size of your organization you need the data management and handling.…

A Customer's behavioral pattern that includes habits, needs, preferences, and means of interacting with service all comes under consumer behavior. Over the years promoting, customer-centric marketing campaigns have become the norm of major industries. According to the statistics, over 86% of consumers would pay more for getting a better customer…

Artificial intelligence is reshaping almost all the aspects of doing business, from finance to sales and R&D to operations. Its most profound impact is, however, being witnessed in the field of marketing where not only it has already created great value but experts predict it is going to change the future of marketing massively. In this article we…