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Divya Parmar's Blog – May 2017 Archive (1)

Introduction to A/B Testing

Every product team wants to know what makes their product thrive. They want to know how to optimize metrics and leave users the happiest and most engaged. Without a way to definitively understand user behavior, they must turn to anything they can. Enter the A/B test.

Ultimately, every A/B test starts from a hypothesis. The hypothesis could be, “If we did [blank], then we would improve conversion.” Or “Feature X should drive increased retention, let’s test out that assumption through…

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Added by Divya Parmar on May 23, 2017 at 8:00am — No Comments

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