Retailers know they need Big Data and are charging forward to get in the game.  But many retailers continue to face challenges. What type of data should be collected? How should the data be used to generate insights? How do I measure ROI?

Why Retailers Use Big Data

101data recently surveyed US retailers, across a range of sizes. When asked about which processes would be most impacted by Big Data technology, 50% stated that targeted offers and promotions would have the biggest…

Primed to make a huge entrance in 2015, Data-as-a-Service (DaaS) empowers companies with real-time data to overcome tough challenges with data. DaaS is allowing companies to generate real-time insights and revenue from Big Data. Companies commonly report feeling overwhelmed solely by the mere size of big data, not to mention the processes necessary to use the data. This no longer has to be a reality. With DaaS using big data is no longer a couple month long process.

What is…