Larisa Bedgood's Blog – March 2016 Archive (1)

The Power of Third-Party Data

third party marketing data

The Power of Third-Party Marketing Data

The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party.

First-party is the foundation of your marketing strategy. This is the internal…


Added by Larisa Bedgood on March 24, 2016 at 10:30am — No Comments

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