Hemant Warudkar's Blog – June 2018 Archive (1)

How Artificial Intelligence Has Influenced E-Commerce – The Customer’s Story

Previously, we looked at how Artificial Intelligence (AI) has changed the supplier side of the retail eco-system, especially on two fronts – Price and Product Offering. In this post, we shall analyze how it has affected the buyer’s journey at almost every step of the way.

As most of you will know, a buyer’s journey starts from the awareness stage, where he…


Added by Hemant Warudkar on June 17, 2018 at 8:00pm — No Comments

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