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Hemant Warudkar's Blog (11)

Remarketing: Strategically Targeting Your Customers

Remarketing is how you connect with people who have earlier interacted with your Site or mobile app. Although the word is used interchangeably with retargeting, both denote different plans of action. Retargeting is a sub-discipline of remarketing and is only about serving online or offline ads to potential customers based on cookies.…

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Added by Hemant Warudkar on September 7, 2020 at 9:30pm — No Comments

Your guide in selecting the right CDP

Of late, a buzzword in marketing and analytics circles is CDP or Customer Data Platform. Chief Marketing Officers now have this new weapon in their arsenal to serve customers in an even better, faster and more granular manner. 



A CDP is a “data unifying software”. Adding it on top of your martech stack helps manage your…

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Added by Hemant Warudkar on August 13, 2019 at 2:12am — No Comments

Retailers: Better Market Basket Analysis Will Keep You Ahead Of Competition

“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic.” —Jeff Eisenberg, CEO of BuyerLegends.com

It is but only now that medium and small retailers have started to realize why Amazon and other e-commerce companies…

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Added by Hemant Warudkar on April 1, 2019 at 7:30pm — No Comments

Using Artificial Intelligence To Sense Buyer Intent

Some months ago, booking.com joined the ginger group of brands to combine artificial intelligence (AI) with mobile to get a headsup in anticipating a customer’s purchase intent.

Booking.com app users now not only receive instant booking access to a destination with a single QR code but also get…

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Added by Hemant Warudkar on January 22, 2019 at 9:05pm — No Comments

Healthcare Analytics: Build-Versus-Buy Quandary A Hurdle

The most obvious thing for any Health Care Organization (HCO) to do is to develop in-house infrastructure to manage its healthcare data. That’s simpler said than done, though. Setting up an Enterprise-grade data warehouse not only involves additional hires, there’s some amount of capital expenditure as well as operational costs involved.

Here’s what’s needed – an investment in the right personnel and the right…

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Added by Hemant Warudkar on September 11, 2018 at 5:00pm — No Comments

Is It Time For Smart Personal Assistants To Move From Home To Business?

The introduction and adoption of Intelligent Personal Assistants (IPA) such as Google Assistant, Apple Siri and Amazon Alexa have, to some degree, changed a customer`s journey. It`s over 7 years since the advent of the first IPA, so it would be the right time to ask this follow-up question – will this trend catch up with the Enterprise world soon?

For…

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Added by Hemant Warudkar on August 28, 2018 at 2:00am — No Comments

Fashion, Weather And Predictive Analytics

Wondering how the words, fashion, weather and predictive analytics are connected?

Here’s a poser – what is one of the biggest challenges before the global fashion industry today? Weather. You wouldn’t have guessed it, right?

Pick up any fashion magazine, read any fashion portal, white paper…. you name it, unpredictable weather is on the Top-5…

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Added by Hemant Warudkar on July 27, 2018 at 4:13am — No Comments

How Artificial Intelligence Has Influenced E-Commerce – The Customer’s Story

Previously, we looked at how Artificial Intelligence (AI) has changed the supplier side of the retail eco-system, especially on two fronts – Price and Product Offering. In this post, we shall analyze how it has affected the buyer’s journey at almost every step of the way.

As most of you will know, a buyer’s journey starts from the awareness stage, where he…

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Added by Hemant Warudkar on June 17, 2018 at 8:00pm — No Comments

How Artificial Intelligence Has Influenced E-Commerce – The Retailer’s Story

Artificial Intelligence

Never before have customers been more in control of the retail trade than today. But are they really? Or has the retailer wrested control of the exchange? Let’s revisit this in the light of new technologies and sensors deployed in this “game”.

In the sixties through the eighties, the Sears, Walmart and K-mart kind of super stores aggregated purchase information to decide what to buy and stock their shelves. Improving…

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Added by Hemant Warudkar on May 14, 2018 at 7:00pm — No Comments

How Machines Are Learning From Customers And Predicting Human Behavior

Customers leave behind an incomprehensible amount of data while they go about shopping. Making sense of that data and reacting in real time are the two things that will keep companies one-step ahead of their customers (and competition) in the present-day customer-centric world.

Today, the average customer is spoiled for choice. Every time he goes shopping, he expects highly personalized, relevant offers. One poor interaction with a brand, and poof, the customer’s gone, almost-certain…

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Added by Hemant Warudkar on April 23, 2018 at 8:00pm — 1 Comment

Data Translators: Those Who Ensure Analysis Is Not Lost In Rendition

A few days ago, while discussing with colleagues why many organizations were still fumbling at what’s typically called the “last mile” in data science, the conversation veered towards the birthing of a new breed of professionals called ‘Data Translators’.

This class, now increasing in numbers, is being seen in the analytics world as the Darwinian equivalent of…

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Added by Hemant Warudkar on April 3, 2018 at 3:30am — No Comments

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