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Rafael Knuth's Blog – October 2018 Archive (3)

Advertising & Marketing Fundamentals For Data Scientists

I am an advertising and marketing veteran who is currently transitioning towards data science. The purpose of this write-up is to give you some baseline understanding of marketing, grounded in my professional experience. I am hoping that my write-up will help you gain a bigger share of voice when working with advertising & marketing teams. Eventually, you might ask bigger questions and thus move beyond just optimizing their work.

I will expand this post into a…

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Added by Rafael Knuth on October 25, 2018 at 2:00am — 4 Comments

Should Python Become Your Official Corporate Language, Along With English?

English is becoming the official language in the global business world, being currently spoken by approximately 1.75 billion people worldwide according to Harvard Business Review. While English is the fastest spreading language in human history, a significant proportion of businesses are still resistant to giving up…

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Added by Rafael Knuth on October 22, 2018 at 5:49am — 2 Comments

Why Excel Users Should Learn Python

Latest update: November 16, 2018

Microsoft Excel has been around for over 30 years now, and chances are it's not going to change in the foreseeable future. In fact, Excel is facing immense competition from challengers such as Google Spreadsheets and well-funded start-ups like Airtable, which are both going after Excel's massive user base of approximately 500 million worldwide. Tech-savvy small and mid-sized businesses embrace innovative alternatives to Excel. However,…

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Added by Rafael Knuth on October 9, 2018 at 7:30am — 2 Comments

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