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Rafael Knuth's Blog (7)

Mental Framework For A Data Driven Digital Transformation

Over the last years, my small business has undergone a digital transformation from a marketing service company to a data literacy consultancy. What does a data literacy consultancy do? We teach business users within large enterprises to work with data, and we help them acquire the necessary skills from state of the art Excel to Python, querying structured, semi-structured and unstructured databases, as well as math, statistics, and probability.

Throughout our…

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Added by Rafael Knuth on November 19, 2018 at 7:00am — No Comments

Is It Too Late For Me To Learn Coding?

The short answer is: "No."

Source: LEGO

I started teaching myself programming in my 40s, and I am a strong advocate that everyone should learn to code. Even if you have no intent to become a developer or a full-stack data scientist, coding teaches you a couple valuable…

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Added by Rafael Knuth on November 6, 2018 at 2:00am — 1 Comment

Advertising & Marketing Fundamentals For Data Scientists

I am an advertising and marketing veteran who is currently transitioning towards data science. The purpose of this write-up is to give you some baseline understanding of marketing, grounded in my professional experience. I am hoping that my write-up will help you gain a bigger share of voice when working with advertising & marketing teams. Eventually, you might ask bigger questions and thus move beyond just optimizing their work.

I will expand this post into a…

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Added by Rafael Knuth on October 25, 2018 at 2:00am — 3 Comments

Should Python Become Your Official Corporate Language, Along With English?

English is becoming the official language in the global business world, being currently spoken by approximately 1.75 billion people worldwide according to Harvard Business Review. While English is the fastest spreading language in human history, a significant proportion of businesses are still resistant to giving up…

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Added by Rafael Knuth on October 22, 2018 at 5:49am — 2 Comments

Why Excel Users Should Learn Python

Latest update: November 16, 2018

Microsoft Excel has been around for over 30 years now, and chances are it's not going to change in the foreseeable future. In fact, Excel is facing immense competition from challengers such as Google Spreadsheets and well-funded start-ups like Airtable, which are both going after Excel's massive user base of approximately 500 million worldwide. Tech-savvy small and mid-sized businesses embrace innovative alternatives to Excel. However,…

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Added by Rafael Knuth on October 9, 2018 at 7:30am — 2 Comments

Career Transition Towards Data Science: Planning a Learning Sabbatical

At the time of writing this post, I am nine months into my learning sabbatical. You can read about my journey here: “Career Transition Towards Data Analytics & Science”. Today I will share with you how you can plan your own, unique learning sabbatical, regardless of its scope and duration –…

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Added by Rafael Knuth on September 12, 2018 at 7:00am — 2 Comments

Career Transition Towards Data Analytics & Science. Here’s my Story

In 1992, I entered the job market and landed a job as an advertising copywriter for McDonald’s. I was tasked with ideating radio, TV and print advertisements to curb burger, fries and soft drink sales. The internet did not exist in the public domain back then, and my first laptop was actually a mechanical type writer. Around 2000, I became a freelance marketing manager, working for small and mid sized businesses. At that time, my English was not good enough to work for companies outside of…

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Added by Rafael Knuth on August 30, 2018 at 4:30am — 6 Comments

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