Subscribe to DSC Newsletter

Rafael Knuth's Blog (10)

Should CEOs Learn To Code? Yes!

What makes a great CEO?

First of all, the answer to that question depends on who raises it: An investor will likely come up with a different answer than an employee. What if you asked a CEO? He might give you his definition. Ask another CEO, and he will likely give you a slightly or even completely different view on this subject.

Ask five people, and you will get five answers

It seems nearly impossible to find an…

Continue

Added by Rafael Knuth on February 21, 2019 at 5:00am — No Comments

Your Company Needs A Spreadsheet Policy More Than Ever

Electronic spreadsheets have been around for nearly 40 years now. They were invented by Bob Frankston and Dan Bricklin, founders of VisiCalc, and I had a chance to chat with both gentlemen a couple of months ago. I highly recommend watching this TED talk with Dan Bricklin:

It's important to understand for…

Continue

Added by Rafael Knuth on December 13, 2018 at 2:30am — No Comments

Why I Am Writing At Data Science Central, And Why You Should, Too

My writing engagement at Data Science Central came up unexpectedly. Back in August 2018, I stumbled upon an excellent write-up on Data Science Central. The author, Bill Vorhies, shared his thoughts on career transitioning toward data science. I wrote him an email, complimenting him on his blog post, and I dropped a few lines about my own transition. Here's his response:

"Congratulations on your remarkable journey. Perhaps you’d like to write one or more articles…

Continue

Added by Rafael Knuth on December 6, 2018 at 3:35am — 3 Comments

Mental Framework For A Data Driven Digital Transformation

Over the last years, my small business has undergone a digital transformation from a marketing service company to a data literacy consultancy. What does a data literacy consultancy do? We teach business users within large enterprises to work with data, and we help them acquire the necessary skills from state of the art Excel to Python, querying structured, semi-structured and unstructured databases, as well as math, statistics, and probability.

Throughout our…

Continue

Added by Rafael Knuth on November 19, 2018 at 7:00am — 1 Comment

Is It Too Late For Me To Learn Coding?

The short answer is: "No."

Source: LEGO

I started teaching myself programming in my 40s, and I am a strong advocate that everyone should learn to code. Even if you have no intent to become a developer or a full-stack data scientist, coding teaches you a couple valuable…

Continue

Added by Rafael Knuth on November 6, 2018 at 2:00am — 2 Comments

Advertising & Marketing Fundamentals For Data Scientists

I am an advertising and marketing veteran who is currently transitioning towards data science. The purpose of this write-up is to give you some baseline understanding of marketing, grounded in my professional experience. I am hoping that my write-up will help you gain a bigger share of voice when working with advertising & marketing teams. Eventually, you might ask bigger questions and thus move beyond just optimizing their work.

I will expand this post into a…

Continue

Added by Rafael Knuth on October 25, 2018 at 2:00am — 4 Comments

Should Python Become Your Official Corporate Language, Along With English?

English is becoming the official language in the global business world, being currently spoken by approximately 1.75 billion people worldwide according to Harvard Business Review. While English is the fastest spreading language in human history, a significant proportion of businesses are still resistant to giving up…

Continue

Added by Rafael Knuth on October 22, 2018 at 5:49am — 2 Comments

Why Excel Users Should Learn Python

Latest update: November 16, 2018

Microsoft Excel has been around for over 30 years now, and chances are it's not going to change in the foreseeable future. In fact, Excel is facing immense competition from challengers such as Google Spreadsheets and well-funded start-ups like Airtable, which are both going after Excel's massive user base of approximately 500 million worldwide. Tech-savvy small and mid-sized businesses embrace innovative alternatives to Excel. However,…

Continue

Added by Rafael Knuth on October 9, 2018 at 7:30am — 2 Comments

Career Transition Towards Data Science: Planning a Learning Sabbatical

At the time of writing this post, I am nine months into my learning sabbatical. You can read about my journey here: “Career Transition Towards Data Analytics & Science”. Today I will share with you how you can plan your own, unique learning sabbatical, regardless of its scope and duration –…

Continue

Added by Rafael Knuth on September 12, 2018 at 7:00am — 2 Comments

Career Transition Towards Data Analytics & Science. Here’s my Story

In 1992, I entered the job market and landed a job as an advertising copywriter for McDonald’s. I was tasked with ideating radio, TV and print advertisements to curb burger, fries and soft drink sales. The internet did not exist in the public domain back then, and my first laptop was actually a mechanical type writer. Around 2000, I became a freelance marketing manager, working for small and mid sized businesses. At that time, my English was not good enough to work for companies outside of…

Continue

Added by Rafael Knuth on August 30, 2018 at 4:30am — 6 Comments

© 2019   Data Science Central ®   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service