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Bernard Marr's Blog (78)

The Amazing Ways Uber Is Using Big Data

Uber is a smartphone-app based taxi booking service which connects users who need to get somewhere with drivers willing to give them a ride. The service has been hugely controversial, due to regular taxi drivers claiming that it is destroying their livelihoods, and concerns over the lack of regulation of the company’s drivers.…


Added by Bernard Marr on May 7, 2015 at 4:30pm — No Comments

From Farming To Big Data: The Amazing Story of John Deere

US agricultural manufacturer John Deere has always been a pioneering company. Its eponymous founder personally designed, built and sold some of the first commercial steel ploughs. These made the lives of settlers moving into the Midwest during the middle of the 19th century much easier and established the company as an American legend.

Often at the forefront of innovation, it is no surprise that it has embraced Big Data enthusiastically – assisting pioneers with the taming…


Added by Bernard Marr on May 7, 2015 at 4:30pm — No Comments

How Big Data and the Internet of Things Create Smart Cities

The Internet of Things may be giving over to the Internet of Everything as more and more uses are dreamed up for the new wave of Smart Cities.

In the Internet of Things, objects have their own IP address, meaning that sensors connected to the web can send data to the cloud on just about anything: how much traffic is rolling through a stoplight, how much water you’re using, or how full a trash dumpster is.…


Added by Bernard Marr on May 1, 2015 at 6:30am — No Comments

Big Data = Hype; But Why That Doesn't Matter

From time to time, you still come across someone with the opinion that Big Data is nothing more than a fad, which will be forgotten about soon enough.

You might not expect to hear this from me, but they’re actually right. Well – half right, at least!

As I’ve written before, I’m not actually a fan of the term “Big Data”, which puts overemphasis on the importance of size. Anyone who’s been reading my articles for a while will know that I’m firmly of the opinion that what you do…


Added by Bernard Marr on May 1, 2015 at 6:30am — 1 Comment

Big Data Explained in Less Than 2 Minutes - To Absolutely Anyone

There are some things that are so big that they have implications for everyone, whether we want them to or not. Big Data is one of those concepts, and is completely transforming the way we do business and is impacting most other parts of our lives.

It’s such an important idea that everyone from your grandma to your CEO needs to have a basic understanding of what it is and why it’s important.…


Added by Bernard Marr on April 18, 2015 at 8:00am — 5 Comments

The 7 Most Data-Rich Companies In The World

Some companies really get big data. Not only do they realise size matters – they understand you also have to know what to do with it. Here’s a list of seven companies I think are at the top of the game, when it comes to cutting-edge use of data to strategically achieve business goals. If you run a business yourself and are interested in big data projects, there is…


Added by Bernard Marr on April 18, 2015 at 8:00am — 4 Comments

The 7 Most Unusual Applications of Big Data You’ve Ever Seen!

It’s all well and good to talk about customer experience and managing inventory flow, but what has big data done for me lately?

I’ve rounded up seven of the most interesting — and unique — applications for big data I’ve seen recently and how they may be impacting your life.

Big Data Billboards

Outdoor marketing…


Added by Bernard Marr on April 13, 2015 at 3:30pm — 2 Comments

The 5 V's of Big Data by Bernard Marr

Nice infographics produced by famous business management consultant and author, Bernard Marr. Click on the picture, then click one more time on the picture, to see easy-to-read version.

DSC Resources


Added by Bernard Marr on April 9, 2015 at 7:30pm — No Comments

That’s Data Science: Airbus Puts 10,000 Sensors in Every Single Wing!

In a meeting with Airbus last week I found out that their forthcoming A380-1000 – the supersized airliner capable of carrying up to 1,000 passengers – will be equipped with 10,000 sensors in each wing.

The current A350 model has a total of close to 6,000 sensors across the entire plane and generates 2.5 Tb of data per day, while the newer model – expected to take…


Added by Bernard Marr on April 9, 2015 at 7:00pm — 3 Comments

Smart Big Data: The All-Important 90/10 Rule

The sheer volumes involved with Big Data can sometimes be staggering. So if you want to get value from the time and money you put into a data analysis project, a structured and strategic approach is very important.

The phenomenon of Big Data is giving us ever-growing volume and variety of data we which we can now store and analyze. Any regular reader of my posts knows that I personally prefer to focus on Smart Data, rather than Big Data - because the term places too much importance on…


Added by Bernard Marr on March 18, 2015 at 9:00am — 4 Comments

The Awesome Ways Big Data Is Used Today To Change Our World

The term ‘Big Data’ is a massive buzzword at the moment and many say big data is all talk and no action. This couldn’t be further from the truth. With this post, I want to show how big data is used today to add real value.

Eventually, every aspect of our lives will be affected by big data. However, there are some areas where big data is already making a real difference today. I have categorized the application of big data into 10 areas where I see the most widespread use as well as…


Added by Bernard Marr on March 5, 2015 at 8:00am — 2 Comments

Is Microsoft Putting Big Data At The Heart Of Their Business?

Since it was founded in 1975 by Bill Gates and Paul Allen, Microsoft has been a key player in just about every major advance in the use of computers, at home and in business.

Just as it anticipated the rise of the personal computer, the graphical operating system and the internet, it wasn’t taken by surprise by the dawn of the big data era. It might not always be the principle source of innovation, but it has always excelled at bringing innovation to the masses, and packaging it into…


Added by Bernard Marr on February 27, 2015 at 10:30am — No Comments

Big Data: The 4 Layers Everyone Must Know

Big Data still causes a lot of confusion in people's heads: What really is it? What is new and what is old wine in new bottles? In order to bring a little more clarity to the concept I thought it might help to describe the 4 key layers of a big data system - i.e. the different stages the data itself has to pass through on its journey from raw statistic or snippet of unstructured data (for example, social media post) to actionable insight.

The whole point of a big data strategy is to…


Added by Bernard Marr on February 20, 2015 at 1:00pm — No Comments

What is big data - Infographics by Bernard Marr

About : Bernard Marr is a globally recognized expert in strategic metrics and data. He helps companies manage, measure, analyze and improve performance. His new book is: Big Data: Using Smart…


Added by Bernard Marr on February 16, 2015 at 2:00pm — No Comments

Big Data: What Are The Key Jobs and Salaries Available?

There are lots of roles that involve working with analytics and big data, and people doing these jobs give themselves many different names.

If you want to be employed working with data, searching the job sites will yield many possible roles – data engineer, information architect, data analyst – and the distinction is not always clear.

So here’s a selection of some of the most commonly used, as well as (in my experience) what they are likely to spend their time…


Added by Bernard Marr on February 12, 2015 at 12:30pm — 1 Comment

Will Big Data Make Data Scientists Redundant?

A recent report predicts that a 100 million jobs could be at risk of being made redundant by automation.  These are expected to include roles from supermarket cashier to accountant, as robotics and machine learning become increasingly able to perform routine tasks more efficiently than we can.

But surely if there is one job title which will be safe from the inevitable rise of the machines it will be data scientist or big data analyst – after all haven’t I been championing that career…


Added by Bernard Marr on February 2, 2015 at 12:30pm — 3 Comments

4 Ways Big Data Is Transforming Healthcare

It’s hard to think of a more worthwhile use for big data than saving lives – and around the world the healthcare industry is finding more ways to do that every day. 

From predicting epidemics to curing cancer and making staying in hospital a more pleasant experience, big data is proving invaluable to improving outcomes.

This is very good news indeed – as the cost of caring has skyrocketed in recent years and is expected to continue to do so as the population ages – to the point…


Added by Bernard Marr on January 29, 2015 at 11:00am — 9 Comments

The Free 'Big Data' Sources Everyone Should Know

I always make the point that data is everywhere – and that a lot of it is free. Companies don’t necessarily have to build their own massive data repositories before starting with big data analytics. The moves by companies and governments to put large amounts of information into the public domain have made large volumes of data accessible to everyone.

Any company, from big blue chip corporations to the tiniest start-up can now leverage more data than ever before. Many of my clients ask…


Added by Bernard Marr on January 26, 2015 at 1:00pm — 5 Comments

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