Bernard Marr's Blog (78)

The Astonishing Big Data Generated In A Single Journey

We are constantly generating increasing volumes of data with everything we do. During a recent business trip, I started thinking about how travelling presents a great example of this. With the explosion of the Internet of Things into our lives, the amount of analysable data we leave behind us as we go about our day-to-day lives is growing exponentially. So I decided to try and identify some key bits of data I generated and left behind on a trip from my home in…


Added by Bernard Marr on May 14, 2016 at 9:30am — No Comments

Will We Soon No Longer Need Data Scientists?

The job of data scientist — the quintessential big data job, and the job that was just voted the best job in America for 2016 — is at risk.

Data scientists have been called “unicorns” because finding the right person with the right set of skills — including coding, statistics, machine learning, database management, visualization techniques, and…


Added by Bernard Marr on May 6, 2016 at 7:30am — 3 Comments

15 Astonishing Tweetable Facts About Analytics

Big data and its conjoined twin analytics are the business buzzwords of the decade to be sure — and for good reason. Because of advances in technology and computing, we’re generating more data than ever before.  A lot more.  And we’re learning how to put it to good use.

Whether you’re the IT guy trying to convince your boss that analytics are where he should…


Added by Bernard Marr on April 28, 2016 at 4:00pm — No Comments

21 Scary Things Big Data Knows About You

What does big data know about you?

Quite a lot.

Every time we use a computer, access our phones, or open an app on a tablet, we’re leaving a digital trail. Most people are vaguely aware that Google knows what they’ve searched for, or that Facebook knows who their friends are, but it goes much, much deeper than that.

I’ve compiled a list of…


Added by Bernard Marr on April 28, 2016 at 4:00pm — No Comments

Why Data Minimization Is An Important Concept In The Age of Big Data

Bigger is always better, right?

Well, not necessarily. Even in the realm of big data, companies and governments are beginning to see the value in a “less is more” approach.  This is actually in stark contrast with things data-driven CEOs like Jeff Bezzos at Amazon believed when he said “We never throw away data”.

In fact, the European Union has recently included this in new laws of the Data Protection Act that will come into effect soon.  The act says, “Personal data shall be…


Added by Bernard Marr on April 5, 2016 at 8:30am — No Comments

How to Answer the Biggest Questions About Big Data -- in 3 Minutes or Less

A blank face is the most common reaction of people when I tell them I work in big data. Most people I meet in my private life haven’t even heard of the term ‘big data’, let alone have a solid understanding of what it is.

So, for those people in my (and maybe your) life, I’ve put together a little cheat sheet answering the three biggest questions I get asked about big data — each in about a minute or less, and in terms anyone can understand.

Ready? Start the timer. Here we…


Added by Bernard Marr on April 5, 2016 at 8:30am — 1 Comment

Big Data Knows Where Your Cat (and Kids) Live?

We all know the Internet loves cats.

Cats that eat cheezburgers, cats that dance, cats that play piano… And cats that can tell strangers where you live.

OK, the cat’s don’t actually talk. But by using the meta-data embedded in all those 15 million cat photos and videos a project called iknowwhereyourcatlives.com has plotted the physical locations of more than a million cats.

And it’s a much scarier and more sobering…


Added by Bernard Marr on March 22, 2016 at 4:30pm — No Comments

The 9 Best Marketing And Sales Analytics You Should Know About

Sales and marketing analytics are essential to unlocking commercially relevant insights, increasing revenue and profitability, and improving brand perception. With the help of the right analytics, you can uncover new markets, new audience niches, areas for future development and much more. Let’s look at what I believe are the best and most important sales and marketing analytics that can help any business grow and succeed. This post builds on …


Added by Bernard Marr on March 4, 2016 at 8:30am — No Comments

The Amazing Ways Big Data Is Used In China

Big Data gets a lot of coverage these days, and it would be easy for anyone to believe that all the innovation is happening in the west, and particularly in Silicon Valley. But that’s far from the case. On the other side of the world in China, an online industry has emerged to cater to the business and leisure needs of the world’s most populous nation. Bolstered by the ever-growing Chinese middle classes taking to the internet in ever increasing numbers, that…


Added by Bernard Marr on March 4, 2016 at 8:00am — No Comments

A Short History of Machine Learning

It’s all well and good to ask if androids dream of electric sheep, but science fact has evolved to a point where it’s beginning to coincide with science fiction.  No, we don’t have autonomous androids struggling with existential crises — yet — but we are getting ever closer to what people tend to call “artificial intelligence.”

Machine Learning is a sub-set of…


Added by Bernard Marr on February 25, 2016 at 12:30pm — 3 Comments

18 Analytics Tools Every Business Manager Should Know

The goal of any business analytic tool is to…


Added by Bernard Marr on February 10, 2016 at 2:30pm — No Comments

What Does A Data Scientist Really Do?

The world of big data and data science can often seem complex or even arcane from the outside looking in. In business, a lot of people by now probably understand the basics of what Big Data analysis involves – collecting the ever growing amount of data we are generating, and using it to come up with meaningful insights. But what does this actually involve on a day to day level for the professionals who get their hands dirty with the nuts and bolts?

To have a look under the hood of a…


Added by Bernard Marr on January 19, 2016 at 9:00am — No Comments

Big Data: 12 Amazing Highs And Lows Of 2015

2015 was a tumultuous year for Big Data, with highs continuing to dazzle us with the potential world-changing power of data and analytics.

At the same time there were plenty of lows serving as ongoing warnings that much is still unknown about exactly how it will end up changing the world.

So here’s a quick review of the year, highlighting what I think were the most important or newsworthy stories in the world of Big Data and analytics over the last 12 months.…


Added by Bernard Marr on January 1, 2016 at 11:00am — No Comments

7 Tech Skills That Could Make Or Break Your Career

What will you need to know next year, in five years, in ten years, to be successful in your industry? What will your industry look like in the future? How has it evolved?

Think about how different your job or field was in the 1980s or 90s. Did your job even exist then? That’s only 20 or 30 years ago, and things have changed incredibly rapidly. In the early…


Added by Bernard Marr on December 18, 2015 at 8:30am — No Comments

The Internet of Things is Really Only About One Thing

I have to admit, I love the swell of Internet of Things devices and technology we’re seeing right now.  

Smart alarm clocks that can wake you without waking your bedmate, smart showers that help you save water, a smart kettle or coffee pot you can start…


Added by Bernard Marr on December 18, 2015 at 8:30am — No Comments

The Big Value of Weather Data in the Big Data Economy

What does a computer company want with a bunch of meteorologists?

A few weeks ago, IBM announced it was acquiring The Weather Company, which owns Weather.com and Weather Underground, and the Wall Street Journal reported they were paying more than $2 billion for the privilege.

But why?

One word: data.

According to The New York Times, while The Weather Company employs many atmospheric scientists and meteorologists, nearly three-quarters of its…


Added by Bernard Marr on December 13, 2015 at 10:00am — No Comments

Big Data Possibilities

What is Big Data?…


Added by Bernard Marr on December 13, 2015 at 10:00am — 1 Comment

Big Data at NASA

“Billions and billions…”

It’s a phrase made famous by physicist Carl Sagan on his popular Cosmos TV show, and he was referring to the number of stars in our universe.

But it could also easily be applied to the bits of data NASA is collecting about that same universe.

It’s a daunting task — and with its dozens of missions and hundreds of scientists taken together, it may constitute the biggest big data project ever undertaken.…


Added by Bernard Marr on December 5, 2015 at 6:30pm — No Comments

10 Big Data Use Cases Everyone Must Read

What do you think of when you think of "big data"?

For many, it's a nebulous term that invokes images of huge server farms humming away. Or perhaps you think of receiving some kind of personalized advertisement from a retailer.

But big data is so much deeper and broader than that. I believe there are 10 major areas in which big data is currently being used to excellent advantage in practice - but within those arenas,…


Added by Bernard Marr on December 2, 2015 at 3:30pm — 2 Comments

How to Find the Best Big Data Jobs

If you’re looking for a job in the big data world, chances are you may be overwhelmed. The fact is that there are more jobs out there than there are applicants.  A good problem to have, to be sure, but how do you decide which jobs to go after in such a wide playing field?

Having too many choices can be just as debilitating as having too few, so apply…


Added by Bernard Marr on November 28, 2015 at 10:00am — No Comments

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