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Ben Gold's Blog (6)

CMOS SOON TO HAVE MORE I.T. BUDGET THAN THE CIOS; SHIFT ATTRIBUTED TO MARKETING ANALYTICS

The marketing professional’s paradigm is quickly evolving as more are using analytics to expand strategy. According to Gartner by 2017, the CMO of a company will spend more on IT than the…

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Added by Ben Gold on April 25, 2013 at 11:05am — No Comments

LEVERAGING PRIVACY SETTINGS TO SALES DISTRIBUTION CHANNELS FOR EFFICIENT INSURANCE MARKETING

Relationships are built on trust and mutual understanding – if a company wants customers to trust them with their data, the company must foster that trust. Data governance and sensitivity about your customers’ data must be enforced internally and communicated externally – to your customers.

When…

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Added by Ben Gold on April 22, 2013 at 11:30am — No Comments

CENTRALIZING CUSTOMER DATA ENSURES EFFECTIVE INSURANCE MARKETING

Relationships are built on trust and mutual understanding. Building a 360 degree customer data profile facilitates the marketers’ understanding of their customers.  This in turn, helps marketers provide their customers the best experience and service, target product offerings, and produce relevant communications. The key to building a 360-degree customer profile is aggregating as much relative data as possible.  Centralizing the 360-degree profile in an easily accessible and robust…

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Added by Ben Gold on April 17, 2013 at 11:30am — No Comments

Leveraging all data, big and small, for effective insurance marketing

Excellent customer communications is now a recognized component to drive sales and give Insurance companies the competitive advantage. Here are some tips when utilizing analytics to solve marketing solutions while keeping the customer in mind:

 

  • Create a single profile of the customer. Use big data and data management strategies, such as refining existing platforms to provide the ability to…
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Added by Ben Gold on January 10, 2013 at 12:00pm — No Comments

Is the Data Scientist Really a New Concept?

Along with several others, Harvard Business Review has recently pointed out an area with significant job growth which is appropriate for individuals with a curious nature and an expertise in business analytics. But who will dominate this area? The Data Scientist- trending as “the sexist job” in America, this role has a desirability that calls upon…

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Added by Ben Gold on November 28, 2012 at 6:36am — No Comments

5 Thing You Need to Know about Hadoop

Big Data is a term used to categorize an excessive amount of aggregated data. But, how do Data Miners manage all of this data? Hadoop is one of the popular tools that data analysts are using to store and mine immense volumes of data.

Here are 5 Things a Data Analyst should know about Hadoop:

1.      Hadoop utilizes parallel processing to store and process…

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Added by Ben Gold on November 2, 2012 at 9:21am — No Comments

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