Asking questions is easy. It’s so easy that, as askers, we often don’t think about the quality of our questions. Poorly framed questions waste everyone’s time—yours included—because they require the answerer to make assumptions. When it comes to asking analysts to explore a problem you’re trying to solve, better questions will drive better analysis and, ultimately, more actionable answers.

Here’s an example:

Marketer: “How many people converted from paid ad…