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Mark Ross-Smith's Blog Posts Tagged 'segmentation' (1)

How to Segment Your Customer Database (Frequent Flyer Edition)

Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.

Customer micro-segmentation is without a doubt one of the most powerful methods for extracting value from your database, and a must for every frequent flyer loyalty program.  Segmentation underpins almost every aspect of a successful program, from loyalty marketing, revenue management, member engagement and being able to measure analytics and…

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Added by Mark Ross-Smith on February 25, 2016 at 7:56pm — No Comments

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