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All Blog Posts Tagged 'segmentation' (4)

A Machine Learning approach to strategic market research and segmentation

Machine learning is the branch of computer science and a subfield of Artificial Intelligence that utilizes past data to learn from and use its knowledge to make future decisions. Machine learning is at the intersection of computer science, engineering, and statistics. The goal of machine learning is to generalize a detectable pattern or to create an unknown rule from given examples.

Machine learning is broadly classified into three categories but nonetheless, based on the…


Added by Malvika Mathur on December 8, 2018 at 11:00pm — No Comments

How to Segment Your Customer Database (Frequent Flyer Edition)

Step by step guide on implementing a customer segmentation solution - without paying millions of dollars for an enterprise platform.

Customer micro-segmentation is without a doubt one of the most powerful methods for extracting value from your database, and a must for every frequent flyer loyalty program.  Segmentation underpins almost every aspect of a successful program, from loyalty marketing, revenue management, member engagement and being able to measure analytics and…


Added by Mark Ross-Smith on February 25, 2016 at 7:56pm — No Comments

96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights

target consumers

96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights

At a time in our history when there is more data than ever before, the overwhelming majority of companies have…


Added by Larisa Bedgood on December 7, 2015 at 12:00pm — 2 Comments

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