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John Thuma's Blog Posts Tagged 'search' (1)

Optimizing your search functionality on your website

Your website’s search capabilities may be a potential customer’s first (or only) interaction with your website.  Customers who can’t find relevant products based how they search are likely to  abandon and go to competitor websites.  For many retailers, 30% - 40% of search queries are under-performing.  Underperforming search queries are costing you sales and customers.

Some examples of under performing search queries are:

  • Queries that return zero…
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Added by John Thuma on June 1, 2015 at 7:30am — 1 Comment

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