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All Blog Posts Tagged 'sales' (9)

5 Minute Analysis: Simplifying Iowa Liquor Sales

In this 5 Minute Analysis we'll preprocess, map, and explore complicated sales data for liquor stores in Iowa. Then we’ll extract the relevant latitude and longitude from a problematic column of the data and discover the city with the most sales. Next we’ll filter the data to that city and prepare the data for easy loading into Business Analysis tools such as Tableau and PowerBI. Finally…

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Added by Benjamin Waxer on February 14, 2019 at 9:32am — No Comments

Can AI Make B2B Sales Better?

Summary: Sales is supposed to be an area that is more immune to replacement by AI than many others because of the high level of impromptu and improvisational human contact required.  That remains true.  But AI is showing that it can be a valuable augment to B2B sales and some early adopters are scoring big gains.

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Added by William Vorhies on December 4, 2018 at 9:59am — No Comments

Modern Approaches for Sales Predictive Analytics

Sales prediction is an important part of modern business intelligence.  First approaches one can apply to predict sales time series are such conventional methods of forecasting as ARIMA and  Holt-Winters. But there are several challenges while using these methods. They are: multilevel daily/weekly/monthly/yearly seasonality,  many exogenous  factors which impact sales, complex trends in different time periods. In such cases, it is not easy to apply conventional methods. Of course, there is…

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Added by Bohdan Pavlyshenko on March 8, 2018 at 9:00am — 2 Comments

Using Neural Networks for sales prospecting

"No one wants to be sold but everyone wants to buy."

Most of us hate being sold. The moment we know someone is selling something, we keep our guards up. 

In the book, The Challenger Sale, authors Mathew Dixon and Brent Adamson surveyed over 6000 salespeople from around the world and found that ‘challenger salespeople’ outperformed every other group. Who are these challenger salespeople? These…

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Added by Rudradeb Mitra on March 1, 2018 at 9:00pm — No Comments

Five Ways to Unleash the Power of a Marketing Bot

From advertising and promotion to selling and feedback, marketing chatbots are reducing the cost for companies, saving time, increasing efficiency and…

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Added by Deena Zaidi on February 7, 2018 at 8:00am — No Comments

Character Analysis in Production and Sales

A fictitious retailer which I am calling Malwart sells automobiles and automotive parts.  On this blog I will be focused on the sale of a particular automobile model called the Blair - a sporty compact that can be ordered in custom colour schemes.  Because all sales must be done by clients that also have accounts,…

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Added by Don Philip Faithful on December 24, 2017 at 6:30am — No Comments

How Data Bonds Sales and Marketing Together



So far in 2016, we’ve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: ‘hyper-personalised’ marketing. Marketers are increasingly interested in focusing their efforts on individuals, not database segments, because that all-important personal attention is shown to increase engagement, inspire customer loyalty and…

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Added by Martin Doyle on February 29, 2016 at 3:30am — No Comments

Avoid the "Fishing Expedition" Approach to Analytics Projects

By  Pasha Roberts, Chief Scientist & Co-founder, Talent Analytics, Corp.

Over the years, our firm has had many discussions with employers on the eve of a new talent analytics project. Often, it is the firm’s first deep-dive look at employee data. Sometimes we act as a strategic sounding board, and sometimes we can help them move directly forward into predictive analytics. It is always interesting.

This article will discuss two analytics approaches that we have…

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Added by Mike Kennedy on February 9, 2016 at 4:30am — No Comments

Seasonality

I have never been formally trained on how to deal with seasonality. But I wanted to take a moment to share my perspective based on experience, which I hope readers will find fairly straightforward. Some people use sales revenues in order to evaluate seasonal differences. I find it more desirable to analyze units sold if possible. A price increase resulting in slightly higher revenues does not in itself represent increased demand. Nor should discounted prices leading to reduced revenues…

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Added by Don Philip Faithful on August 23, 2015 at 5:19am — No Comments

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