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All Blog Posts Tagged 'revenue' (5)

5 Simple Ways Hotels Can Use Data To Increase Revenue

In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to stay across this year.

As a hotel digital or revenue manager, you could get caught up in the hype, continue…

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Added by Mark Ross-Smith on January 6, 2017 at 9:30pm — No Comments

Statistical Attribution & Optimization in the B2B World.

There has been a lot of activity recently around revenue attribution - marketers want to develop a better understanding of their customer acquisition funnel and be able to measure progress against it.  Most of this attention has been focused on the B2C space. However, less work has been done measuring the performance of B2B marketing activities. 

Certainly the marketing automation segment is very vibrant with a large number of vendors (both big and small) providing solutions that…

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Added by Gregory Thompson on May 23, 2016 at 4:33pm — No Comments

Blending Marketing Mix and Attribution

Marketing measurement has long been an arcane field - companies interested in understanding how their marketing programs impacted revenue (or brand value) would hire expensive consultants who labored long and hard to deliver complex models at great cost to help their clients set high level marketing strategies and advertising budgets.

 

This worked well until the internet came along and changed the game - new digital channels and online marketing techniques were embraced by…

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Added by Gregory Thompson on May 19, 2016 at 11:00am — No Comments

The Case Against a Quick Win Approach to Predictive Analytics Projects

By Greta Roberts

When beginning a new predictive analytics project, the client often mentions the importance of a “quick win”.  It makes sense to think about delivering fast results, in a limited area, that excites important stakeholders and gains support and funding for more predictive projects.  A great…

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Added by Mike Kennedy on January 25, 2016 at 4:30am — 2 Comments

PJM market data used to reveal demand response market insights

Hi 

check out the demand response market profile at PJM 

demand response wholesale market

Added by Parag Patil on August 12, 2013 at 11:04am — No Comments

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