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All Blog Posts Tagged 'research' (24)

Participation in Data and the Effectiveness of Intervention

The role of statistics in data science is often debated. Despite rapid developments in technology giving access to algorithmically sophisticated approaches, I feel that statistics can still provide many worthwhile insights. If I have a database of sales figures spanning many years, I feel that I can become more aware of historic trends and seasonal patterns through the use of statistics. Statistics offers a sense of state, direction, pace, and progress. Statistics can also enable estimation…

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Added by Don Philip Faithful on July 19, 2014 at 7:57am — No Comments

Mobile Analytics Tools

The growth of mobile has spurred a demand for mobile analytics, and cloud-based data storage/retrieval/processing has greatly simplified the process and lowered the price. Slowly, mobile app developers, interactive agencies, and market research companies are seeing the benefits of data analysis in evaluating mobile strategy and mobile projects.

Most mobile analytics companies are very similar: they require that you drop a small amount of their code into your app, which then allows a…

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Added by John R Davidson on February 6, 2013 at 7:00pm — No Comments

Doing Market Research using Social Media

 Observational social media research 

involves analyzing social media data without intervention or interaction from the researcher.  In this mode of research, you search for, look at, collect, synthesize, and analyze data that exist in the social media sphere (blogs, newsgroups, forums, message boards, and microblogs).  The goal is to measure…

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Added by suresh on October 4, 2012 at 5:58am — 2 Comments

Understanding Analytics Professionals: Participate in the IIA/Talent Analytics Study

Big Analytics Conference Boston 2012 Several members of the Talent Analytics team had the opportunity to attend Teradata's Big Analytics Conference in Boston on May 22. With a great speaker lineup, the educational and networking event offered both a technical and digital marketing track that covered the latest advancements across the big analytics ecosystem and highlighted how data-driven products and…

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Added by Mike Kennedy on May 28, 2012 at 4:30am — No Comments

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