The growth of mobile has spurred a demand for mobile analytics, and cloud-based data storage/retrieval/processing has greatly simplified the process and lowered the price. Slowly, mobile app developers, interactive agencies, and market research companies are seeing the benefits of data analysis in evaluating mobile strategy and mobile projects.
Most mobile analytics companies are very similar: they require that you drop a small amount of their code into your app, which then allows a…Continue
Added by John R Davidson on February 6, 2013 at 7:00pm — No Comments
Observational social media research
involves analyzing social media data without intervention or interaction from the researcher. In this mode of research, you search for, look at, collect, synthesize, and analyze data that exist in the social media sphere (blogs, newsgroups, forums, message boards, and microblogs). The goal is to measure…Continue
Several members of the Talent Analytics team had the opportunity to attend Teradata's Big Analytics Conference in Boston on May 22. With a great speaker lineup, the educational and networking event offered both a technical and digital marketing track that covered the latest advancements across the big analytics ecosystem and highlighted how data-driven products and…Continue
Added by Mike Kennedy on May 28, 2012 at 4:30am — No Comments