Social listening has a nasty habit of being completely soft—all about the words without the context of volume and velocity of conversation—or completely quantitative with little information about what’s actually being said. Unfortunately, this leads to conclusions that don’t help you make better strategic decisions. Whichever way your listening leans, you can’t get a clear picture of a situation or your brand online without both the qualitative and the quantitative.
Added by Chris Atwood on March 28, 2016 at 10:30am — No Comments
Businesses these days rely heavily on data to make important decisions on a day-to-day basis. The flow of correct and consistent data is of great importance for business users to make quick and well informed decisions. The flow and relationships of data need to be defined and structured to ensure best results. This process is called Data Modelling. To avoid human error and speed up the process specialised software is used to help with building a logical data model, a physical data…Continue
Doing periodic reporting always feels like it's going to be easy, just make another copy of everything, change some dates, and run it again! But stakeholders have a way of looking at your hard work, thanking you for (if you're lucky) and asking for exactly the new view that was the hardest to implement. How do you build out a report that won't become tangled mess when all of these requests pile up?…Continue
Added by Matt Ritter on July 6, 2015 at 2:01am — No Comments
I rarely get to use a walkie-talkie during a course in school. As the snapshot of my desktop shows on the image below, I had both a multi-line telephone and portable radio. Just before the exam, I participated in a simulation. Our tabletop exercise contained an emergency scenario: a train derailment involving the evacuation of residents. I served as the Social Services Director. Although I didn't choose this role for myself, I thought it made sense given my graduate degree in the area of…Continue
Added by Don Philip Faithful on May 3, 2015 at 6:04am — No Comments