Creating a data management strategy doesn’t have to be difficult. By understanding how your data flows through your business and teaming it with an intelligent management solution you can ensure your business’ longevity.

Every business collects data; however, many do not manage their data effectively and often have no data strategy in…

Do you often go with gut feeling rather than data and insights? Is your data stored in separate databases, in different formats with different values? We all have bad habits and some are a little hard to kick. However, if there is one you must break, it is surely to make your bad data habits a thing of the…

The idea and concept of “Big Data” has been around for a while now, however it seems there are many people who still believe it is shrouded in mystery. Therefore, in the following post we are going to debunk some of the top big data misconceptions.

Every business has access to data,…

If you wanted to program a computer in the early 1980s, you didn’t have the option of coding using a keyboard. You had to create a series of cards, each punched with a pattern of holes. The holes had to be entirely accurate, in both pattern and placement. A typical card contained hundreds of potential positions. Just one error in your card deck would cause…

Whatever your business sector, data is your most valuable asset. Along with the machinery and stock you hold, data and insights hold the key to profit and growth. But it has the unique ability to unite every department, and every function. It can reveal problems in processes, drive productivity among your staff and ensure everyone is ‘singing from the same hymn…

So far in 2016, we’ve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: ‘hyper-personalised’ marketing. Marketers are increasingly interested in focusing their efforts on individuals, not database segments, because that all-important personal attention is shown to increase engagement, inspire customer loyalty and…

For ever it seems, we’ve been warning about the dangers of low quality data. Our warnings have been reinforced and echoed by some of the world’s biggest think tanks. However, despite this, some organisations still haven’t acted to improve the quality of their data.  And we’re wondering why?

Over the last 12 months, we’ve blogged about business automation , and about…

The company that made your smartphone is no longer a hardware manufacturer. It has become adept atharvesting and managing data from it users, too. Every device has a series of sensors, as well as a user…

All businesses are at the mercy of data quality challenges. From the moment you capture your first lead, you’ll be fighting a battle against data decay. The bigger the database gets, the more problems the business can encounter, and it isn’t easy to single out a…

CRMs are supposed to be used to achieve better efficiency. By investing time in the CRM, sales teams should be able to identify leads, retain existing customers and successfully recruit new clients to the fold.

Your research and development team should be able to use the metrics from the CRM to drive next year’s products, and the marketing team should be able to feed…