Data Quality Procrastination, or DQP, affects…
As data continues to grow at unprecedented speeds, organizations must embrace a data-driven mind-set to stay competitive. With the influx of bigger data and new types of data, companies of all sizes are increasingly dependent on large sets of information to make better business decisions.
Marketing departments can rely on data to discover up-sell and cross-sell opportunities and to improve customer relationships. According to …Continue
Today’s marketers are becoming technically savvier. They understand the need to improve customer experiences or implement digital marketing strategies to engage consumers across channels. Customer retention and acquisition, Big Data, social media marketing,…Continue
Added by Larisa Bedgood on July 22, 2015 at 10:10am — No Comments
Many businesses are feeling the pressures of data overload. Consequently, many businesses have databases that look like the picture below.
Businesses are stockpiling more data than ever before. From machine-generated data, social sentiment, transactional data, and emails, many companies feel as if they are drowning in data. According to a report by the…Continue
Added by Larisa Bedgood on May 5, 2015 at 9:39am — No Comments