Today’s marketers are becoming technically savvier. They understand the need to improve customer experiences or implement digital marketing strategies to engage consumers across channels. Customer retention and acquisition, Big Data, social media marketing,…Continue
Added by Larisa Bedgood on July 22, 2015 at 10:10am — No Comments
CRMs are supposed to be used to achieve better efficiency. By investing time in the CRM, sales teams should be able to identify leads, retain existing customers and successfully recruit new clients to the fold.
Your research and development team should be able to use the metrics from the CRM to drive next year’s products, and the marketing team should be able to feed…Continue
Added by Martin Doyle on June 17, 2015 at 5:30am — No Comments
Many businesses are feeling the pressures of data overload. Consequently, many businesses have databases that look like the picture below.
Businesses are stockpiling more data than ever before. From machine-generated data, social sentiment, transactional data, and emails, many companies feel as if they are drowning in data. According to a report by the…Continue
Added by Larisa Bedgood on May 5, 2015 at 9:39am — No Comments
I rarely get to use a walkie-talkie during a course in school. As the snapshot of my desktop shows on the image below, I had both a multi-line telephone and portable radio. Just before the exam, I participated in a simulation. Our tabletop exercise contained an emergency scenario: a train derailment involving the evacuation of residents. I served as the Social Services Director. Although I didn't choose this role for myself, I thought it made sense given my graduate degree in the area of…Continue
Added by Don Philip Faithful on May 3, 2015 at 6:04am — No Comments
"Measurement owes its existence to Earth; estimation of quantity to measurement; calculation to estimation of quantity; balancing of chances to calculation; and victory to balancing of chances." - Sun Tzu, The Art of War (Translated by L. Giles)
The quote from Sun Tzu seems to suggest how a military leader gathers data; adapts to different situations; and makes decisions weighing the circumstances. It says that the balancing of chances depends on "calculation." I…Continue
A few semesters into my undergraduate studies, I decided to move away from campus in order to escape the incessant party atmosphere. I chose to rent an old but roomy apartment in Kitchener, Ontario. I read somewhere that this city was formerly called New Munich. One day in the dead of morning, I heard loud banging and smashing downstairs. It seemed that neither I nor my cat could sleep, so I went to investigate. I saw the owner of the building at the front entrance of the apartment holding a…Continue
Added by Don Philip Faithful on June 21, 2014 at 6:27am — No Comments