eCommerce has remained the buzzword of the recent time with users buying products and services online through their desktop, laptops, tablets or smartphones. It offers them the flexibility and ease of shopping from their favorite brands anytime, anywhere! However, the advancements in mobile app development are encouraging a surge in mobile commerce and taking the eCommerce to a different level.

The landscape in retail sector today relies on the proximity of making products available for…

What is the mixed reality? We have heard about virtual reality and augmented reality. As the name suggests, the mixed reality is something that has features of both augmented and virtual reality. As the number of emerging technologies is increasing rapidly, the new form of reality is here to say us hello! …

According to a report conducted recently, it has been found that around 600 million people all around the globe use mobile devices. It also has been revealed that the users mostly use the mobile devices not just for making calls but also for using different mobile applications. The latest advancements of these devices alAlow for more engaging, complex and user-friendly applications. Because of this rapidly increasing prevalence among the universal population, mobile devices have become an…

These days, there are several inventions that were not imaginable by man back then. Technology evolution has indeed helped developers, researchers, and scientists create and build systems that are indescribably very helpful to human existence. Thanks to the continuous evolution of technology which is helping app developers create systems that…

When we talk about understand what a business requires to improve and upscale their operations, it is widely recognized that there is a need to integrate data integration in real time. If we take the example of a retail business, it is necessary that we understand just how and to what level performance reports and field data inputs can be utilized to improve upon an existing business. A business’ success depends…

The year of mobile - we’ve heard this phrase proclaimed every January for the past couple of years, followed by dizzying amounts of variations and extensions such as the…

Advertisers always search for better deals. The idea behind making marketing strategy work out effectively is to advertise products and services of a company to potential customers efficiently. The ultimate goal of all marketing efforts is to cover all spaces and surfaces with advertising. This has resulted in the development of mobile LED screens.

Due to limitations on static advertising in…

The growth of mobile has spurred a demand for mobile analytics, and cloud-based data storage/retrieval/processing has greatly simplified the process and lowered the price. Slowly, mobile app developers, interactive agencies, and market research companies are seeing the benefits of data analysis in evaluating mobile strategy and mobile projects.

Most mobile analytics companies are very similar: they require that you drop a small amount of their code into your app, which then allows a…

How big data is shaping mobile user expectations

By Jeff Hasen

Hipcricket Chief Marketing Officer, Thought Leader (ART+DATA) Institute and author of Mobilized Marketing: Driving Sales, Engagement, and Loyalty Through Mobile…

The folks at Ooyala continue to impress with their quarterly Video Index Report. Checkout Data Scientist, Matt Pisienski's perspective. Oh, and stay tuned until the end and watch the outtakes --that's where the real story is told!

Watch the video.