Big Data is a big word in the tech world. One look at the highly popular hashtag #BigData reveals how it is gaining increasing credence. There’s a lot of talk about Big Data and how data analytics can help drive and turn around businesses. However, many people and companies are yet to come to terms with what exactly can Big Data deliver for their business.

I remember walking to a major shoe store brand outlet a few years ago. To my surprise, I had to look around and call for someone…