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Larry Alton's Blog Posts Tagged 'marketing' (1)

SBOs Must Pay Attention to Digital Marketing Analytics

As a business owner or C-Suite executive, you have access to an endless collection of data, statistics, and numbers. If you really want to uncover the truth behind a particular action, outcome, or problem, you can find metrics that’ll shed light on the issue at hand. When it comes to marketing in particular, digital marketing analytics play a significant role in a business’ ability to maximize returns, and increase customer engagement.

Value of Digital…

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Added by Larry Alton on November 11, 2015 at 10:30am — No Comments

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