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Martin Doyle's Blog Posts Tagged 'marketing' (1)

How Data Bonds Sales and Marketing Together



So far in 2016, we’ve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: ‘hyper-personalised’ marketing. Marketers are increasingly interested in focusing their efforts on individuals, not database segments, because that all-important personal attention is shown to increase engagement, inspire customer loyalty and…

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Added by Martin Doyle on February 29, 2016 at 3:30am — No Comments

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