The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party.
First-party is the foundation of your marketing strategy. This is the internal…
Added by Larisa Bedgood on March 24, 2016 at 10:30am — No Comments
The definition of real-time marketing is evolving. The buzz around Big Data and the…
Added by Larisa Bedgood on February 23, 2016 at 6:00am — No Comments
At a time in our history when there is more data than ever before, the overwhelming majority of companies have…
Added by Larisa Bedgood on December 7, 2015 at 12:00pm — 2 Comments
Data Driven marketing is on its way to becoming the standard in all industries. A 2015 study by the…
Added by Larisa Bedgood on October 13, 2015 at 8:49am — No Comments
Most B2B marketers are swimming in a sea of data. After all, “data is essential in marketing,” and “data drives results.” However, as you are taking this swim, you may also feel a bit like you are drowning in too much data. Rest assured - with a little structuring and integration, you will soon be safely navigating your way to shore, data insights in hand and the winning formula on how to sell more to your B2B buyers.
In fact, most B2B marketers…
ContinueAdded by Larisa Bedgood on July 27, 2015 at 7:21am — No Comments
Posted 29 March 2021
© 2021 TechTarget, Inc.
Powered by
Badges | Report an Issue | Privacy Policy | Terms of Service
Most Popular Content on DSC
To not miss this type of content in the future, subscribe to our newsletter.
Other popular resources
Archives: 2008-2014 | 2015-2016 | 2017-2019 | Book 1 | Book 2 | More
Most popular articles