Larisa Bedgood's Blog Posts Tagged 'marketing' (5)
The Power of Third-Party Data
The Power of Third-Party Marketing Data
The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party.
First-party is the foundation of your marketing strategy. This is the internal…
Added by Larisa Bedgood on March 24, 2016 at 10:30am — No Comments
The Shift from Real-Time to Right Time Marketing – How to Drive Real-Time Connections with Today’s Consumers
The definition of real-time marketing is evolving. The buzz around Big Data and the…
Added by Larisa Bedgood on February 23, 2016 at 6:00am — No Comments
96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights
96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights
At a time in our history when there is more data than ever before, the overwhelming majority of companies have…
Added by Larisa Bedgood on December 7, 2015 at 12:00pm — 2 Comments
Two Obstacles Facing Retailers for Data Driven Marketing Success
Two Obstacles Facing Retailers for Data Driven Marketing Success
Data Driven marketing is on its way to becoming the standard in all industries. A 2015 study by the…
Added by Larisa Bedgood on October 13, 2015 at 8:49am — No Comments
Data: The Key to B2B Marketing Lead Generation
Most B2B marketers are swimming in a sea of data. After all, “data is essential in marketing,” and “data drives results.” However, as you are taking this swim, you may also feel a bit like you are drowning in too much data. Rest assured - with a little structuring and integration, you will soon be safely navigating your way to shore, data insights in hand and the winning formula on how to sell more to your B2B buyers.
In fact, most B2B marketers…
ContinueAdded by Larisa Bedgood on July 27, 2015 at 7:21am — No Comments
Latest Blog Posts
- The Power of Third-Party Data
- The Shift from Real-Time to Right Time Marketing – How to Drive Real-Time Connections with Today’s Consumers
- 96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights
- Two Obstacles Facing Retailers for Data Driven Marketing Success
- Data: The Key to B2B Marketing Lead Generation
Most Popular Blog Posts
- 96% of Companies Are Failing Miserably When it Comes to Marketing Data Insights
- The Shift from Real-Time to Right Time Marketing – How to Drive Real-Time Connections with Today’s Consumers
- Two Obstacles Facing Retailers for Data Driven Marketing Success
- The Power of Third-Party Data
- Data: The Key to B2B Marketing Lead Generation
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