Social listening has a nasty habit of being completely soft—all about the words without the context of volume and velocity of conversation—or completely quantitative with little information about what’s actually being said. Unfortunately, this leads to conclusions that don’t help you make better strategic decisions. Whichever way your listening leans, you can’t get a clear picture of a situation or your brand online without both the qualitative and the quantitative.
Added by Chris Atwood on March 28, 2016 at 10:30am — No Comments
The first thing to sort out when considering a data strategy is what types of data you have, what types you need, and how you can use both. The two main segments of data are first-party and third-party.
First-party is the foundation of your marketing strategy. This is the internal…
Added by Larisa Bedgood on March 24, 2016 at 10:30am — No Comments
So far in 2016, we’ve heard a lot about Big Data, the Internet of Things, and the hottest new marketing technique on the block: ‘hyper-personalised’ marketing. Marketers are increasingly interested in focusing their efforts on individuals, not database segments, because that all-important personal attention is shown to increase engagement, inspire customer loyalty and…
Added by Martin Doyle on February 29, 2016 at 3:30am — No Comments
The definition of real-time marketing is evolving. The buzz around Big Data and the…
Added by Larisa Bedgood on February 23, 2016 at 6:00am — No Comments
At a time in our history when there is more data than ever before, the overwhelming majority of companies have…
As a business owner or C-Suite executive, you have access to an endless collection of data, statistics, and numbers. If you really want to uncover the truth behind a particular action, outcome, or problem, you can find metrics that’ll shed light on the issue at hand. When it comes to marketing in particular, digital marketing analytics play a significant role in a business’ ability to maximize returns, and increase customer engagement.
Value of Digital…Continue
Added by Larry Alton on November 11, 2015 at 10:30am — No Comments
Data Driven marketing is on its way to becoming the standard in all industries. A 2015 study by the…
Added by Larisa Bedgood on October 13, 2015 at 8:49am — No Comments
Companies around the world are struggling with a vast amount of data, and can’t make sense of it all. Big Data has the promise of providing firms with significant new information about their markets, their products, their brands, and their customers – but currently, there’s often a great divide between big data and truly usable insights that create value for…Continue
Many CMOs have already heard of marketing attribution. Some of the good ones have already started using some level of it.
Put simply, marketing attribution refers to the practice of associating touchpoints to a conversion. The way many of us have been adamantly tracking our referrers can be called “last click attribution.” We usually determine the source from which visitors entered our page. But, we all understand that this “source” is not the only touchpoint along the…Continue
Added by Ryan Gerardi on August 14, 2015 at 9:30am — No Comments
Most B2B marketers are swimming in a sea of data. After all, “data is essential in marketing,” and “data drives results.” However, as you are taking this swim, you may also feel a bit like you are drowning in too much data. Rest assured - with a little structuring and integration, you will soon be safely navigating your way to shore, data insights in hand and the winning formula on how to sell more to your B2B buyers.
In fact, most B2B marketers…Continue
Added by Larisa Bedgood on July 27, 2015 at 7:21am — No Comments
In my experience at startups and large companies, good analytics often boils down to the availability of organized data to answer business questions. This is especially important for digital marketers, with the audience data from many channels pouring in and the need to stay on top of key metrics.
Seemingly simple questions can spin up the entire MarTech engineering team!
“If I increase my spend on display ads retargeting by 20%, for middle of the funnel prospects, what can I…Continue
Added by Sri Desikan on May 15, 2015 at 1:02pm — No Comments
I have just a little over three hours left to live. That’s the half-life of content these days, I am told.
A few hours ago, I was another small idea, floating in your head. Then you checked Buzzsumo to find what is the trending content of the hour. What will go with today’s coffee.
Voila, you had it. The themes and news that will drive traffic, maybe even stop traffic, for a few hours!
You started working. A few quick keyboard strokes later, you posted me, on all the…Continue
Inbound and content marketing are not going anywhere anytime soon. The content marketing association reports that over 90% of both enterprise B2B and B2C companies are using the tactic. There are a million different ways to leverage content strategy, and here at TechnologyAdvice, we’ve experimented with plenty of them. It’s been a fun, albeit, educational experience to say the…Continue
Added by Keith Cawley on September 25, 2014 at 4:59am — No Comments
One of the marvels that the age of data and technology presents is the ability to analyze and determine the minutest of details in the world today. Several of these innovative breakthroughs pass unnoticed under the gaze of daily life. Yet it is this dissemination of data and integration of innovation that is intrinsic the modern world. One field which has risen from the fore of the data deluge is ‘…Continue
Added by Sumit Prasad on June 9, 2014 at 9:51pm — No Comments
Added by Ben Gold on April 25, 2013 at 11:05am — No Comments
Relationships are built on trust and mutual understanding – if a company wants customers to trust them with their data, the company must foster that trust. Data governance and sensitivity about your customers’ data must be enforced internally and communicated externally – to your customers.
Added by Ben Gold on April 22, 2013 at 11:30am — No Comments
Relationships are built on trust and mutual understanding. Building a 360 degree customer data profile facilitates the marketers’ understanding of their customers. This in turn, helps marketers provide their customers the best experience and service, target product offerings, and produce relevant communications. The key to building a 360-degree customer profile is aggregating as much relative data as possible. Centralizing the 360-degree profile in an easily accessible and robust…Continue
Added by Ben Gold on April 17, 2013 at 11:30am — No Comments
Excellent customer communications is now a recognized component to drive sales and give Insurance companies the competitive advantage. Here are some tips when utilizing analytics to solve marketing solutions while keeping the customer in mind:
Added by Ben Gold on January 10, 2013 at 12:00pm — No Comments