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All Blog Posts Tagged 'marketing' (43)

7 Ways To show Kindness with Your Remote Marketing Team

I believe that remote working brings with it improved diversity and a better understanding of other countries and cultures.

But you'll often hear detractors of marketing teams dispersed geographically talking about how you lose something when staff works remotely. Without the proverbial water cooler to chat by, or after…

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Added by Costanza Tagliaferi on August 27, 2021 at 3:00am — No Comments

1​0 Ways to Scale Customer Engagement with Facebook Chatbots in 2021

Introduction

Automated messages like “Hi, how may I help you?” are quite familiar when a customer requires some service online. Want to know what’s that? These are the chatbots for businesses that have improved customer service by making service available round the clock, and…

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Added by Mihir Contractor on August 12, 2021 at 1:00am — No Comments

Marketing Automation in Modern Businesses

The opportunities of the modern market, with its eCommerce and multiplicity of…

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Added by Artsiom Balabanau on May 19, 2021 at 12:13am — 1 Comment

10 Email Marketing Tools For You To Consider

Email Marketing can be challenging. I learnt this lesson from my experience in the digital marketing sphere and being a support representative at an email software company. Why? There are a number of reasons. They come in different forms and from various places and refer…

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Added by Elena Osipova on May 13, 2021 at 7:21am — No Comments

How to Improve Content Marketing Results with Big Data

Companies and businesses around the world have been forced during the last year to shift their activity online. This is because people are spending more time online than ever. There, you can promote your business, organize contests, connect with customers, and improve your brand awareness. At the base of all these…

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Added by Joseph McLean on April 9, 2021 at 7:00am — No Comments

Application of Data Science in Affiliate Marketing

Affiliate marketing is a mainstream strategy to drive deals and produce various income from it. It is exceptionally helpful for the two brands and partner advertisers, which will procure you the best commission on the lookout. 

By advancing the results of another…

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Added by akash on January 22, 2021 at 3:30am — 1 Comment

How artificial intelligence will change the future of marketing

Artificial intelligence is reshaping almost all the aspects of doing business, from finance to sales and R&D to operations. Its most profound impact is, however, being witnessed in the field of marketing where not only it has already created great value but experts predict it is going to change the future of marketing massively. In this article we…

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Added by Elice Max on January 16, 2021 at 12:00am — 3 Comments

5 Tried and Tested SaaS Marketing Strategies to Generate Leads

SaaS solutions literally power the business world. The rise of AWS, API networks, app marketplaces, and a number of other new developments have made it simpler than ever to build SaaS solutions, and nearly every niche and use case is now being served.…

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Added by Jason Hubbard on October 20, 2020 at 4:37am — No Comments

Remarketing: Strategically Targeting Your Customers

Remarketing is how you connect with people who have earlier interacted with your Site or mobile app. Although the word is used interchangeably with retargeting, both denote different plans of action. Retargeting is a sub-discipline of remarketing and is only about serving online or offline ads to potential customers based on cookies.…

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Added by Hemant Warudkar on September 7, 2020 at 9:30pm — No Comments

Why Do You Need A Defined Sales Process for Your Business?

Successful businesses are taking a structured approach to create a reliable sales process. A comprehensive sales process can help drive revenue growth by concentrating on high impact events that drive a selling opportunity across the sales process by increasing the number of time reps. Too often, sales representatives are not focused on important selling activities - the strategic milestones - that help drive their customers' decision processes. Instead, sales…

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Added by Jason Hubbard on May 14, 2020 at 5:22am — No Comments

Bringing Big Data to Big Macs: Lessons from McDonald’s Successful Adoption of Data Science for Personalized Marketing

Background: Civis began a data technology partnership with McDonald’s North America Marketing and Data Science teams in late 2017, and — after a year and a half of keeping our heads down — we jointly presented some of our key learnings recently at Advertising Week in New York.…

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Added by Civis Analytics on March 6, 2019 at 8:00am — No Comments

Data-driven Marketing Strategy: Spatial Analytics for Micro-marketing

Organizations, often in their me-too hurry to adopt a new technology, just pour their old-wine (data) into a new bottle. What was originally called ‘sales-information-system’ in the good-old-days underwent many avatars before it became BI (business intelligence) and then off-late, it is time to switch again. The latest avatar is called Data-Visualization-Tool, and every CIO…

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Added by RADHA KRISHNA PERA on October 17, 2018 at 10:00am — No Comments

Five Ways to Unleash the Power of a Marketing Bot

From advertising and promotion to selling and feedback, marketing chatbots are reducing the cost for companies, saving time, increasing efficiency and…

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Added by Deena Zaidi on February 7, 2018 at 8:00am — No Comments

Influencing Behaviour Using Persuasive Data

I came across the story of a manager who felt that the best way to encourage desirable behaviours was through reward and humiliation.  This encouragement occurred indirectly through what I would describe as “persuasive data”:  a table of data went out each week showing the best and worst performing employees.  Everyone in the team could see the stats plainly along with the names of coworkers.  They were encouraged to make comparisons.  This represents an aggressive use of data.  From my…

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Added by Don Philip Faithful on March 18, 2017 at 5:51am — No Comments

Using ML-driven marketing optimization to solve the attribution conundrum

Accurate multichannel campaign attribution has stumped the online marketing industry for years. But what if the solution is to stop worrying about attribution, and move to an optimization-driven approach?

You know those photo mosaic images, which suddenly became terribly popular a few years back? They cleverly use lots of individual tiny images to make up one large image. If you look closely you can make out the…

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Added by Ian Thomas on January 27, 2017 at 9:30am — No Comments

Charting a Mandate for a Chief Data Scientist

The profusion of big data alongside helpful nudges from Wall Street has inspired many companies to create Chief Data Officer(CDO) and Chief Data Scientist(CDS) roles. The mandate for these roles remains inchoate much in tune with the incipient nature of application of machine learning and predictive analytics within a large corporate structure.

In a previous post, I had introduced a new paradigm – the…

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Added by Srividya Kannan Ramachandran on January 4, 2017 at 6:00pm — No Comments

Structural Accommodation

A theme in my blogs is how the "structure" of data - rather than just the "content" - affects what that data can say and is capable of doing. In particular, I suggest that certain structures tend to reinforce certain contents; this means that a structural imposition can have an effect similar to a contextual imposition. Structure is an interesting conversation…

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Added by Don Philip Faithful on October 22, 2016 at 5:30am — No Comments

Four Killer Strategies For Using Big Data To Improve Your Content Marketing

Big data can lead to big business.  The macro acquisition of consumer information is a major asset towards creating the right type of content marketing that will drive traffic to your website and spark conversions.  However, like every other powerful too, big data must be applied correctly for you to reap its benefits.  So here are four killer strategies for using…

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Added by Patrick Cole on September 12, 2016 at 11:00pm — 2 Comments

Brexit: Why Projections Were Wrong

Shame on YouGov! Did their survey really miss the outcome of the Brexit consultation? Not quite. If you hit your finger while hammering a nail into the wall, do not blame the hammer.

The media circuit is responsible for having broadcasted inaccurate information. I must confirm that I am in no way linked to YouGov, the market research agency that supplied most media agencies with projections of the outcome results for the Brexit consultation in the UK, and this article…

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Added by Mirio De Rosa on August 16, 2016 at 10:00pm — 6 Comments

Data Science: What Marketing Professionals should Know about it

By Kostas Pardalis

Marketers have a wealth of data that they access to, containing information that waits to be harnessed. It’s this information that data science promises to turn into actionable knowledge. But how can a marketing professional, better understand this brand new world of data science?

In this post, by going through a simple use case of e-mail marketing…

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Added by George Psistakis on June 27, 2016 at 4:30am — 1 Comment

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