Can data bring the best in humanity? Can it evoke emotions? Can it speak to us?
Every time I walk by a memorial wall, I am filled with visuals. Some folks run their fingers on the wall and when they spot a dear one’s name, a feeling of acknowledgement envelops their face. Many others stand in front of the wall to capture their own memories with their camera.
As I watch the wall, I stand in awe. The combination of symbolism of the wall in totality and a tribute…Continue
Added by Karthik Rajan on March 19, 2017 at 11:30am — No Comments
Relationships are built on trust and mutual understanding – if a company wants customers to trust them with their data, the company must foster that trust. Data governance and sensitivity about your customers’ data must be enforced internally and communicated externally – to your customers.
Added by Ben Gold on April 22, 2013 at 11:30am — No Comments
Relationships are built on trust and mutual understanding. Building a 360 degree customer data profile facilitates the marketers’ understanding of their customers. This in turn, helps marketers provide their customers the best experience and service, target product offerings, and produce relevant communications. The key to building a 360-degree customer profile is aggregating as much relative data as possible. Centralizing the 360-degree profile in an easily accessible and robust…Continue
Added by Ben Gold on April 17, 2013 at 11:30am — No Comments
Excellent customer communications is now a recognized component to drive sales and give Insurance companies the competitive advantage. Here are some tips when utilizing analytics to solve marketing solutions while keeping the customer in mind:
Added by Ben Gold on January 10, 2013 at 12:00pm — No Comments