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Sudhanshu Ahuja's Blog Posts Tagged 'kmeans' (1)

Find Marketing Clusters in 20 minutes in R

Have you ever wondered how to segment your customers? Customer segmentation is a really useful technique to group similar customers together and understand what works for that. You can then tailor your offering and marketing messages to the specific segments. If you do it right, you should be able to see a healthy increase in sales. After all, companies like Amazon target their customers on an individual level so you should at least be targeting them on a segment level.…

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Added by Sudhanshu Ahuja on April 2, 2016 at 10:34pm — 6 Comments

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