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Ben Gold's Blog Posts Tagged 'integration' (3)

LEVERAGING PRIVACY SETTINGS TO SALES DISTRIBUTION CHANNELS FOR EFFICIENT INSURANCE MARKETING

Relationships are built on trust and mutual understanding – if a company wants customers to trust them with their data, the company must foster that trust. Data governance and sensitivity about your customers’ data must be enforced internally and communicated externally – to your customers.

When…

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Added by Ben Gold on April 22, 2013 at 11:30am — No Comments

CENTRALIZING CUSTOMER DATA ENSURES EFFECTIVE INSURANCE MARKETING

Relationships are built on trust and mutual understanding. Building a 360 degree customer data profile facilitates the marketers’ understanding of their customers.  This in turn, helps marketers provide their customers the best experience and service, target product offerings, and produce relevant communications. The key to building a 360-degree customer profile is aggregating as much relative data as possible.  Centralizing the 360-degree profile in an easily accessible and robust…

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Added by Ben Gold on April 17, 2013 at 11:30am — No Comments

Leveraging all data, big and small, for effective insurance marketing

Excellent customer communications is now a recognized component to drive sales and give Insurance companies the competitive advantage. Here are some tips when utilizing analytics to solve marketing solutions while keeping the customer in mind:

 

  • Create a single profile of the customer. Use big data and data management strategies, such as refining existing platforms to provide the ability to…
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Added by Ben Gold on January 10, 2013 at 12:00pm — No Comments

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