I have just a little over three hours left to live. That’s the half-life of content these days, I am told.

A few hours ago, I was another small idea, floating in your head. Then you checked Buzzsumo to find what is the trending content of the hour. What will go with today’s coffee.

Voila, you had it. The themes and news that will drive traffic, maybe even stop traffic, for a few hours!

You started working. A few quick keyboard strokes later, you posted me, on all the…