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Mark Ross-Smith's Blog Posts Tagged 'hotels' (1)

How Hotels use Big Data to Generate New Revenues

Hotel revenue management and use of analytics for room sales has remained largely unchanged for decades since the early 1980s when hotels started looking at yield and how they could optimize the revenue each room could generate. By the mid-1990’s, Marriott’s successful execution of revenue management strategies were adding between $150 — $200 million in annual…

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Added by Mark Ross-Smith on February 9, 2016 at 2:00am — 2 Comments

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