Someone said customer churn?
Nowadays everyone knows what is customer churn and how to predict and how to handle it. Even the junior data scientists have worked on a part of it (at least). Seniors have already created a prediction model to predict that a customer is going to leave or not.
But is that really simple? The answer is NO of…Continue
Added by Emre YAZICI on April 13, 2017 at 2:00am — No Comments
In 2017, it’s clear that the hospitality industry needs to prepare for even more disruptions that will unfold over the coming year. Airbnb, OTAs, start-ups, big data companies and loyalty program changes will remain the focal points to stay across this year.
As a hotel digital or revenue manager, you could get caught up in the hype, continue…Continue
Added by Mark Ross-Smith on January 6, 2017 at 9:30pm — No Comments