When it comes to Data Science, the most recurring topic is modeling. Quite a few articles out there talk about data preparation and only a bunch about how to communicate your results properly. However, there are hardly any dealing with the topic that we are going to cover today: data enrichment.

In our experience with helping companies to start using their data…

How many times a day do we ourselves, or hear someone else, utter the phrase “Google it”? It’s hard to imagine that a phrase so ubiquitous and universally understood has been around for less than two decades. The word “Google” has become synonymous with online search, and when we think about why this, it’s because Google yields the most relevant, comprehensive results, quickly. Essentially, it has changed the way we find and interact with content and information.

We’ve seen the…

Music fans with long memories probably recall the lamentable fiasco that was Woodstock 1999. In contrast to its '60s antecedent, Woodstock '99 was a cravenly commercial venture that replaced Jimi Hendrix and Janis Joplin with Kid Rock and Godsmack. Temperatures hovered in triple digits. Food and water were in short supply. Candles distributed for an anti-gun vigil were used to start plastic bottle bonfires. Limp Bizkit was prominently featured. 

It was the worst of…